Privacy Policy

1. Scope of this policy

This Privacy Policy applies to information you submit through dentalatthebow.co — for example when you request an appointment or contact us through the site.

Personal health information collected during your visit to our clinic is subject to additional protections under the Alberta Health Information Act (HIA). Our in-clinic privacy practices are explained at your first appointment; ask the front desk for a copy at any time.

2. What we collect

When you submit a booking request or otherwise contact us through the site, we collect the information you provide, which may include:

• Your name and preferred contact information (email, phone)
• Date of birth (used to confirm your identity at intake)
• Your preferences for appointment time and confirmation method
• The reason for your visit, as you describe it
• Any optional information you choose to include (e.g. additional notes, how you heard about us)

We also collect standard, anonymised analytics — pages viewed, time on page, device type, and referring source — to understand how the site is used.

3. How we use it

We use the information you provide to:

• Confirm and schedule your appointment
• Contact you about your appointment using your preferred method
• Respond to inquiries you direct to us
• Improve the site and our services

We do not sell your personal information. We do not share it with third parties for their own marketing.

4. How we store and protect it

We use suitable physical, electronic, and managerial safeguards to protect the information we collect against unauthorised access, loss, misuse, or disclosure. Booking-request data is transmitted to our scheduling team via encrypted email and stored in access-controlled systems.

5. Cookies and analytics

The site uses cookies and analytics tools — including Google Analytics 4 — to measure traffic and improve performance. You can disable cookies through your browser settings; this may limit some site functionality.

6. Third-party links

The site may link to third-party websites such as Google Maps, the Plus-15 walkway map, or our Google Business Profile. We are not responsible for the privacy practices or content of those sites — please review their policies before sharing personal information with them.

7. Your rights

Under the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and the Alberta Personal Information Protection Act (PIPA), you have the right to:

• Know what personal information we hold about you
• Request access to that information
• Request that we correct inaccurate or incomplete information
• Withdraw consent for the use or disclosure of your information, subject to legal or contractual obligations

To exercise any of these rights — or to ask a question about this policy — contact our Privacy Officer using the details below.

8. Changes to this policy

We may update this Privacy Policy from time to time. The Last updated date at the top of this page indicates when it was last revised. Material changes will be communicated through the site.

9. Contact

Questions, concerns, or requests should be directed to our Privacy Officer: